Guides

Reputation know-how, free to read.

Practical guides on managing reviews the right way, with no shortcuts and nothing that puts your account at risk.

Guide 1

How to improve your Trustpilot rating

No shortcuts, no fake reviews. Here is what actually moves a Trustpilot rating, in the order that matters, and how long it really takes.

Guide 2

The exact framework, plus before and after examples, for replying to negative Trustpilot reviews without making things worse.

Guide 3

Positive reviews deserve a reply too. Here is how to respond to good Trustpilot reviews, with examples, without sounding generic or salesy.

Guide 4

How to ask customers for Trustpilot reviews the right way: when to ask, how to ask, and where the compliance line sits.

Guide 5

Review gating means asking only happy customers for reviews. Here is what it is, why platforms and the FTC object, and what to do instead.

Guide 6

Yes, and the FTC is now enforcing it. Here is what the consumer review rule bans, the penalties, and what compliant review practice looks like.

Guide 7

You usually cannot remove a bad Trustpilot review just for disagreeing with it. Here is when reviews can come down, and what to do instead.

Guide 8

Should you manage your Trustpilot reviews yourself or hire help? An honest look at when each makes sense, and the red flags to avoid.