Part 1: How your brand sounds
Tell us what a reply should feel like when a customer reads it.
1. In a few words, how would you describe your brand's voice to a customer? * For example: warm and casual, polished and professional, or playful and direct.
2. How formal should replies feel? * Relaxed Balanced Professional Formal
3. How warm versus matter-of-fact? * Very warm Warm Balanced Reserved
4. How should replies be signed off? * For example: The [Brand] Team, Priya at [Brand], or first name only.
5. Should we address reviewers by their first name when it is shown? * Yes No
6. Emojis in replies * Yes, freely Sparingly Never
7. Any words or phrases you love and want us to use? * Enter None if there are no specific phrases.
8. Any words or phrases to avoid? * Examples include corporate clichés, naming competitors, or words such as unfortunately.
9. Paste one reply, yours or any brand's, that sounds right to you. Or describe what a good reply sounds like. * This is the most useful answer you can give us.
Part 2: What we can say on your behalf
Share the policies and limits we must follow in public replies.
10. Refunds: what is your policy, and within how many days? * Include important exceptions or enter None.
11. Replacements or exchanges: when do you offer them? * Include important exceptions or enter None.
12. Returns: what is the process, and who pays return shipping? * Include any deadlines and eligibility rules.
13. Shipping and delivery: what are your typical timelines and carriers? * This helps us respond accurately to delay complaints.
14. When a customer's issue needs your team, where or to whom should we point them or escalate? * For example: a support email, team member, or escalation channel.
15. In a public reply, what are we allowed to offer directly? * For example: an apology, free replacement, tracking, or escalation to your inbox.
16. What must we never promise in a reply? * For example: refunds beyond policy, compensation, discounts, or admitting fault or liability.
17. Anything unusual we should know? * For example: non-returnable hygiene items, subscription rules, or region-specific policies. Enter None if not applicable.
Your answers are used to deliver Repwellco services for your brand. Required fields are marked with an asterisk.