More genuine reviews is one of the most reliable ways to strengthen a Trustpilot profile. It keeps your feedback recent, which the TrustScore rewards, and it means one bad review no longer defines your page. The catch is that the way you ask matters as much as the fact that you ask.
Here is how to get more Trustpilot reviews without drifting into anything that puts your account, or your business, at risk.
Ask everyone, not just the happy ones
The single most important rule: invite all of your eligible customers, fairly, not just the ones you expect to be pleased. Cherry-picking only satisfied customers is called review gating, and it breaks Trustpilot's guidelines. It is also now a compliance issue under US law. We cover exactly why in what review gating is. The good news is that a broad, even-handed invitation is completely fine, and it is what genuinely moves a profile.
Ask at the right moment
Timing does a lot of the work. The best moment is when the experience is fresh and positive by its own nature, for example a few days after delivery, once the customer has had the product in hand, or right after a support issue is resolved to their satisfaction. Pick a fixed point in your journey and stick to it, so asking becomes a system rather than an afterthought.
Make it effortless
Every extra click costs you reviews. Put a direct link to your Trustpilot invitation in your post-purchase email. A short, plain message works better than a long one.
A simple review request email
Subject: How did we do?
Hi [First name], thanks again for your order. We are a small team and we read every piece of feedback, good or bad, because it is how we improve. If you have a spare minute, we would really value an honest review. [Leave a review]
Thank you, [Your name]
Notice what that email does not do. It does not promise anything in return, it does not ask only if you were happy, and it does not steer the sentiment. It simply asks, honestly, for an honest review.
What to avoid
Do not offer discounts, entries into a prize draw, or any incentive tied to writing a review, and never tie a reward to a positive one. Do not filter the ask to happy customers only. Do not buy reviews or write your own, ever. These are the shortcuts that get profiles flagged and businesses fined.
Done properly, review collection is boring and steady, and that is the point. If you would like a fair, compliant invitation flow set up and running without you having to think about it, that is part of what our Trustpilot review management service does, and you can start with a free audit of where your profile stands today.